Attitudes of Polish Consumers Toward Experiential Marketing
Purpose: The experience economy is a concept that can be defned as a new way of perceiving the market offer of an enterprise, focusing on the customer experience. Enterprises, both in the production and service industries, are becoming similar to one another on a massive scale, which makes it increa...
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| Format: | Article |
| Language: | English |
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Kozminski University
2017-01-01
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| Series: | Journal of Management and Business Administration, Central Europe |
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| Online Access: | http://mbace.eu/resources/html/article/details?id=139505 |