Theory of Imagery in Studies of the Change Process
This article aims to demonstrate the analytical power of the imagery concept for an organizational analysis. The gaps in organizational studies justify building new reference pictures in the organizational culture, with imagery as a starting point, considering subjectivity as an object of the phenom...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2007-05-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_584.pdf |