The influence of service quality on revisit intention: The mediating role of WOM and satisfaction (Case study: Guilan travel agencies)
Drawing on an overarching framework of marketing theory, this study develops and tests an integrated model of service quality on revisit intention. The purpose is to investigate the influence of service quality on revisit intention with the focus on the mediating role of WOM and satisfaction. Two so...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311886.2018.1560651 |