Kurumsal Kimlik Oluşturmada Kurumsal İmaj Algısının Rolü: Örgüt Kültürünün Aracılık Etkisi(Role of Corporate Image Perception in Corporate Identity)

In this study, it is aimed to determine the importance of corporate image perception and the mediating effect of organizational culture on the relationship between corporate identity and corporate image. To this end, quantitative research has been carried out in order to reveal the perceptions of th...

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Bibliographic Details
Main Authors: Berat ÇİÇEK, Vedat ALMALI
Format: Article
Language:deu
Published: Celal Bayar University 2020-08-01
Series:Yönetim ve Ekonomi
Subjects: