Country branding comparison between Slovak Republic and United Kingdom in Future Brand Country Index
Nowadays are known many indexes, which are rating specific countries by their performance in chosen areas. This work will be concentrated on the brands of countries valuated by brand indexes. For purposes of job we have chosen the Future Brand Country Index in order to achieve the most objective res...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2020/11/shsconf_appsconf2020_01054.pdf |