Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement

Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement

This study aims to analyse the impact of Social Media Marketing in Customer Brand Engagement and Brand Awareness micro-learning platforms. The sample consisted of 220 students from micro-learning platforms using social media in the educational institutions. Because social-media marketing and custome...

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Bibliographic Details
Main Authors: Alejandro Mujica, Esteban Villanueva, Manuel Luis Lodeiros-Zubiria
Format: Article
Language:English
Published: Kassel University Press 2021-09-01
Series:International Journal of Emerging Technologies in Learning (iJET)
Subjects:
micro-learning, e-learning, mooc, social media marketing, customer brand engagement, brand awareness, smart-pls, latin america, second-order, higher-order
Online Access:https://online-journals.org/index.php/i-jet/article/view/23339

Internet

https://online-journals.org/index.php/i-jet/article/view/23339

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