Closing the gender gap in competitiveness through priming

Men are often more willing to compete compared to women, which may contribute to gender differences in wages and career advancement. Here, the authors show that ‘power priming’ - encouraging people to imagine themselves in a situation of power - can close the gender gap in competitiveness.

Bibliographic Details
Main Authors: Loukas Balafoutas, Helena Fornwagner, Matthias Sutter
Format: Article
Language:English
Published: Nature Publishing Group 2018-10-01
Series:Nature Communications
Online Access:https://doi.org/10.1038/s41467-018-06896-6