Teacher Proactivity Influencing Student Satisfaction and Loyalty Role of Job Crafting and Work Engagement
Executive Summary During the recent past, various researchers have argued that educational institutions fall within the domain of service industry ( Joseph & Beatriz, 1997 , Journal of Marketing for Higher Education , 8(2), 1–13). Consequently, service marketers have placed unprecedented attenti...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2018-09-01
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| Series: | Vikalpa |
| Online Access: | https://doi.org/10.1177/0256090918785046 |