Millennials, sharing economy and tourism: the case of Seoul
Purpose – The purpose of this paper is to illustrate the “Sharing City, Seoul” (SCS) project in order to highlight the role that Millennials are playing in transforming the tourist market by relying on the tools of the sharing economy. The Korean project, in fact, is promoting and favoring online Mi...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2018-06-01
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| Series: | Journal of Tourism Futures |
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| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2017-0055 |