THE ELEMENTS OF PACKAGING THAT FORM A BRAND PERSONALITY. A CASE STUDY ON AROMA PREMIUM SEKOTENG PRODUCTS
A trend to a heatlhier lifestyle triggers a shift in consumer’s behavior to consume healthy foods and to avoids any preservatives. Several companies in Indonesia began to contribute to this trend including UD Maju Jaya who also contributing onto this trend by producing products called premium sekote...
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2019-08-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
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| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/6196 |