The impact of packaging on product competition

The primary objective of this paper is to detect important factors, which are influencing competitive advantage. The proposed model of this paper uses sampling technique to measure characteristics of society. There are eight independent variables for the proposed study of this paper including packag...

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Bibliographic Details
Main Authors: Maryam Masoumi, Naser Azad
Format: Article
Language:English
Published: Growing Science 2012-09-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol2/msl_2012_255.pdf