Measuring of customer satisfaction on example of Delta DMD

Companies which do business in today's competitive environment, has to continuously work on improvement of theirs products and services, based on customers' needs. Most widely used method for examine customer expectations and measuring satisfaction is researches, which goal is to evaluate...

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Bibliographic Details
Main Author: Kostić Ela
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2010-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711004268K.pdf