Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel

Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel

Bibliographic Details
Main Authors:	Pragyan Rath, Apoorva Bharadwaj
Format:	Article
Language:	English
Published:	Elsevier 2014-03-01
Series:	IIMB Management Review
Online Access:	http://www.sciencedirect.com/science/article/pii/S097038961400007X

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