Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014-03-01
|
| Series: | IIMB Management Review |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S097038961400007X |