Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014-03-01
|
| Series: | IIMB Management Review |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S097038961400007X |
| id |
doaj-67a90018b3144e9f9b61db47ffc14dec |
|---|---|
| record_format |
Article |
| spelling |
doaj-67a90018b3144e9f9b61db47ffc14dec2020-11-24T23:02:54ZengElsevierIIMB Management Review0970-38962014-03-01261210.1016/j.iimb.2014.01.004Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and WheelPragyan RathApoorva Bharadwajhttp://www.sciencedirect.com/science/article/pii/S097038961400007X |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Pragyan Rath Apoorva Bharadwaj |
| spellingShingle |
Pragyan Rath Apoorva Bharadwaj Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel IIMB Management Review |
| author_facet |
Pragyan Rath Apoorva Bharadwaj |
| author_sort |
Pragyan Rath |
| title |
Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel |
| title_short |
Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel |
| title_full |
Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel |
| title_fullStr |
Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel |
| title_full_unstemmed |
Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel |
| title_sort |
deconstructing symbolic ideology in contemporary communication strategy: the case of nirma and wheel |
| publisher |
Elsevier |
| series |
IIMB Management Review |
| issn |
0970-3896 |
| publishDate |
2014-03-01 |
| url |
http://www.sciencedirect.com/science/article/pii/S097038961400007X |
| work_keys_str_mv |
AT pragyanrath deconstructingsymbolicideologyincontemporarycommunicationstrategythecaseofnirmaandwheel AT apoorvabharadwaj deconstructingsymbolicideologyincontemporarycommunicationstrategythecaseofnirmaandwheel |
| _version_ |
1725634724915838976 |