Consumers’ Readiness to Accept Technology-Based Products and Services in Developing Countries: the Chilean Experience.
The objective of this study was to test the external validity of the Technology Readiness Index (TRI) in a develop- ing country. A hypothesis was formulated in order to test predictability of demographics and attitudinal variables with intention to embrace and use technology-based products and serv...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2015-06-01
|
| Series: | Multidisciplinary Business Review |
| Subjects: | |
| Online Access: | https://journalmbr.net/index.php/mbr/article/view/334 |