Improving RE-SWOT Analysis with Sentiment Classification: A Case Study of Travel Agencies
Nowadays, many companies collect online user reviews to determine how users evaluate their products. Dalpiaz and Parente proposed the RE-SWOT method to automatically generate a SWOT matrix based on online user reviews. The SWOT matrix is an important basis for a company to perform competitive analys...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-08-01
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| Series: | Future Internet |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-5903/13/9/226 |