Role of Advertisement in Formation of the Consumer Society in Countries that Conducted Economic Reforms Роль рекламы в формировании общества потребления в странах, которые осуществили экономические реформы

Permanent growth of attention of the scientific society to the problems of excessive consumption, exhaustion of resources, load on environment and the necessity of transition to the stable balanced development determines urgency of study of the consumer society phenomenon. Of special interest are po...

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Bibliographic Details
Main Author: Belikova Nadezhda V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-06-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2013/6_0/361_366.pdf