Development of a territorial tourism product using a marketing and analytical approach
The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions...
Main Authors: | Lukyanova Natalia, Stremousov Aleksandr |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2020-01-01
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Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/68/e3sconf_ift2020_08026.pdf |
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