Development of a territorial tourism product using a marketing and analytical approach

The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions...

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Bibliographic Details
Main Authors: Lukyanova Natalia, Stremousov Aleksandr
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/68/e3sconf_ift2020_08026.pdf