Precision Marketing Method of E-Commerce Platform Based on Clustering Algorithm
In user cluster analysis, users with the same or similar behavior characteristics are divided into the same group by iterative update clustering, and the core and larger user groups are detected. In this paper, we present the formulation and data mining of the correlation rules based on the clusteri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2021-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2021/5538677 |