Interdependence of an enterprise's marketing and financial strategies
This paper deals with the mutual relation and inter-dependence of the marketing and financial strategies of an enterprise. The special focus is on the significance of the marketing strategy for the business success of an enterprise. The paper begins with description of marketing application in the b...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2010-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711001061I.pdf |