Cultural and historical heritage: An asset for city branding
Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Architecture, Urban & Spatial Planning of Serbia
2013-01-01
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| Series: | Spatium |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/1450-569X/2013/1450-569X1330023C.pdf |