Foreign Halal Packaged Products that Influence Purchase Intention
Abstract. Halal has become a major topic of conversation in the business world due to today's rapid development of halal packaged food production. This study discusses several factors that influence the purchasing decisions of Indonesian Muslim respondents on imported halal packaged food produc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2019-08-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.12695/ajtm.2019.12.2.1 |