ANALISIS MINAT BELI KONSUMEN MUSLIM TERHADAP PRODUK YANG TIDAK DIPERPANJANG SERTIFIKAT HALALNYA
This research is aim to analysize the influence of attitude, subjective norm, and control behavior perception to consumer purchase interest based on Ajsen’s Theory of Planned Behavior ( 1991). Object of this research was a cake product of a company which no longer has halal certificate from Majeli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Islamic Economics Studies and Development
2017-10-01
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| Series: | Jurnal Ekonomi dan Keuangan Islam |
| Online Access: | https://journal.uii.ac.id/JEKI/article/view/8767 |