The scientific event – a visibility factor for the university brand
Events are considered to be the most personalised form of marketing, as they generate direct contact with customers and partners. Academic events aim at promoting socio-economic values by facilitating collaborative partnerships with the involvement of academics, researchers, graduates, students and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-05-01
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| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2019-0089 |