Deep User Segment Interest Network Modeling for Click-Through Rate Prediction of Online Advertising
Online advertising is becoming an important direction in the advertising industry with its strengths in diverse users, strong interactions, real-time feedback, and expandability. Online advertisement (Ads) can show great marketing ability by processing data from multiple channels to convey informati...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9316682/ |