Development of loyalty programmes in the hotel industry
Purpose – In the very beginning when loyalty programmes were being developed, hoteliers were mostly involved as partners of airline companies. However, once they realized the obvious numerous advantages that airlines were gaining, hoteliers began to design their own loyalty programmes. The idea of a...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2013-06-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol19no1/8_Laskarin |