Profiling Shopping Mall Costumer Based on Demographics and Shopping Motivation
Nowadays malls play a major role in consumer’s lifestyle. This research aims to (1) Identify the segments from shopping mall customer (2) Describe the profiles of shopping mall segments formed (3) Explain the differences each characteristics between segments are formed. This research is using confir...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
APMAI Press
2020-11-01
|
| Series: | J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) |
| Subjects: | |
| Online Access: | https://journal.apmai.org/v2/index.php/jmkli/article/view/64/40 |