KEPUASAN KONSUMEN DI INDUSTRI SUVENIR DALAM PERSPEKTIF E-COMMERCE DAN KUALITAS LAYANAN

Abstract This research was conducted on XYZ Souvenir consumers. The purpose of this research is to determine how much the contribution of the use of E-commerce and Service Quality affects customer satisfaction both partially and simultaneously on XYZ Souvenir.  The research method that will be used...

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Bibliographic Details
Main Author: Budi Prasetiyo (Universitas Nasional Pasim)
Format: Article
Language:English
Published: Politeknik APP 2021-02-01
Series:Jurnal Manajemen Industri dan Logistik
Online Access:https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/467