THE ESSENTIAL CHARACTERISTICS AND COMPONENTS OF THE NATIONAL BRANDING: THE BRANDING OF CONTEMPORARY RUSSIA IN CONDITIONS OF GLOBAL COMPETITION
The article analyzes the theoretical foundations and components of the phenomenon of “national branding”, identifies the strengths and weaknesses of the concept, evaluates the methodological foundations of the country's reputation management. The goal of the article is to assess the current ima...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2018-12-01
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| Series: | RUDN Journal of Political Science |
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| Online Access: | http://journals.rudn.ru/political-science/article/view/19078 |