SEGMENTASI PELANGGAN PADA CUSTOMER RELATIONSHIP MANAGEMENT DI PERUSAHAAN RITEL: STUDI KASUS PT GRAMEDIA ASRI MEDIA

SEGMENTASI PELANGGAN PADA CUSTOMER RELATIONSHIP MANAGEMENT DI PERUSAHAAN RITEL: STUDI KASUS PT GRAMEDIA ASRI MEDIA

Advances in information technology produces wide range of choices in accessing information including reading books. The increase in the number of readers who turning to electronic books making sales of printed books has decreased in the recent years. PT Gramedia Asri Media is one of book retail comp...

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Bibliographic Details
Main Authors: Christina Deni Rumiarti, Indra Budi
Format: Article
Language:English
Published: Fakultas Ilmu Komputer, Universitas Indonesia 2017-05-01
Series:Jurnal Sistem Informasi
Online Access:http://jsi1.cs.ui.ac.id/index.php/jsi/article/view/525

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