SEGMENTASI PELANGGAN PADA CUSTOMER RELATIONSHIP MANAGEMENT DI PERUSAHAAN RITEL: STUDI KASUS PT GRAMEDIA ASRI MEDIA
Advances in information technology produces wide range of choices in accessing information including reading books. The increase in the number of readers who turning to electronic books making sales of printed books has decreased in the recent years. PT Gramedia Asri Media is one of book retail comp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ilmu Komputer, Universitas Indonesia
2017-05-01
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| Series: | Jurnal Sistem Informasi |
| Online Access: | http://jsi1.cs.ui.ac.id/index.php/jsi/article/view/525 |