Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution

The educational system worldwide is currently under the spotlight as it shows significant signs of an ongoing crisis in its search for resources, visibility in the crowded market and significance to the ever-changing society. Within this framework, higher education institutions (HEIs) are taking sig...

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Bibliographic Details
Main Author: Andreea Orîndaru
Format: Article
Language:English
Published: Editura ASE Bucuresti 2015-09-01
Series:Romanian Economic Journal
Subjects:
Online Access:http://www.rejournal.eu/article/developing-marketing-higher-education-strategies-based-students%E2%80%99-satisfaction-evolution