The Impact of Organic Traffic of Crowdsourcing Platforms on Airlines’ Website Traffic and User Engagement

With airline companies increasingly relying on crowdsourcing websites to deploy their digital marketing strategies, marketeers and strategists seek to acquire an understanding of the factors affecting airlines’ organic traffic and user engagement. Such an understanding is acquired through the consid...

Full description

Bibliographic Details
Main Authors: Damianos P. Sakas, Dimitrios P. Reklitis
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Sustainability
Subjects:
SEM
Online Access:https://www.mdpi.com/2071-1050/13/16/8850