Economic Analysis of Charitable Donations
This paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one’s own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the mes...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2016-10-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_4/JMCBEM_2(4)-2016_paper_3.pdf |