COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS
It is often in the social networks where you detect the first signs of a potential crisis situation. Today, many companies decide to be present in social networks to communicate, listen and respond to their audiences openly with immediacy. A simple complaint is visible and propagates through the net...
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| Format: | Article |
| Language: | Spanish |
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Fundación Unamuno
2013-04-01
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| Series: | Revista Orbis |
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| Online Access: | http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/42 |
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doaj-6558e89d01cd4cfb9b5dc9b110db13cd2020-11-24T22:28:09ZspaFundación UnamunoRevista Orbis1856-15942013-04-012411613142COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKSAna Mª Enrique Jiménez0Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual Universidad Autónoma de BarcelonaIt is often in the social networks where you detect the first signs of a potential crisis situation. Today, many companies decide to be present in social networks to communicate, listen and respond to their audiences openly with immediacy. A simple complaint is visible and propagates through the network in seconds, being capable of generating a negative impact on the corporate image of the organization. The same can happen to the contrary, ie, to praise the performance of a company, which may affect the creation or strengthening of the good reputation of the company. However, we know that this does not happen with the same intensity. In this paper we analyze the decisions and actions of two opposing companies, Nestlé and Panrico, in front of a possible crisis situation.http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/42gestióncomunicacióncrisisredes socialesimagen |
| collection |
DOAJ |
| language |
Spanish |
| format |
Article |
| sources |
DOAJ |
| author |
Ana Mª Enrique Jiménez |
| spellingShingle |
Ana Mª Enrique Jiménez COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS Revista Orbis gestión comunicación crisis redes sociales imagen |
| author_facet |
Ana Mª Enrique Jiménez |
| author_sort |
Ana Mª Enrique Jiménez |
| title |
COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS |
| title_short |
COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS |
| title_full |
COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS |
| title_fullStr |
COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS |
| title_full_unstemmed |
COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS |
| title_sort |
communication management crisis in social networks |
| publisher |
Fundación Unamuno |
| series |
Revista Orbis |
| issn |
1856-1594 |
| publishDate |
2013-04-01 |
| description |
It is often in the social networks where you detect the first signs of a potential crisis situation. Today, many companies decide to be present in social networks to communicate, listen and respond to their audiences openly with immediacy. A simple complaint is visible and propagates through the network in seconds, being capable of generating a negative impact on the corporate image of the organization. The same can happen to the contrary, ie, to praise the performance of a company, which may affect the creation or strengthening of the good reputation of the company. However, we know that this does not happen with the same intensity. In this paper we analyze the decisions and actions of two opposing companies, Nestlé and Panrico, in front of a possible crisis situation. |
| topic |
gestión comunicación crisis redes sociales imagen |
| url |
http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/42 |
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AT anamaenriquejimenez communicationmanagementcrisisinsocialnetworks |
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