COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS
It is often in the social networks where you detect the first signs of a potential crisis situation. Today, many companies decide to be present in social networks to communicate, listen and respond to their audiences openly with immediacy. A simple complaint is visible and propagates through the net...
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| Format: | Article |
| Language: | Spanish |
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Fundación Unamuno
2013-04-01
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| Series: | Revista Orbis |
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| Online Access: | http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/42 |