Marketing practices of professional engineering consulting firms: Implement or not to implement?/Rinkodaros praktika profesionaliose inžinerijos konsultacinėse įmonėse: taikyti ją ar jos netaikyti?

Marketing practices of professional engineering consulting firms: Implement or not to implement?/Rinkodaros praktika profesionaliose inžinerijos konsultacinėse įmonėse: taikyti ją ar jos netaikyti?

This article explores the necessity of applying marketing practices by engineering consulting firms that serve the construction industry. Most construction professionals perceive marketing as an unimportant management function. The present study provides support to similar previous studies conducte...

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Bibliographic Details
Main Authors: Mastura Jaafar, Abdul Rashid Abdul Aziz, Andy Lian Shin Wai
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2008-09-01
Series:Journal of Civil Engineering and Management
Subjects:
marketing practices
civil and structural consultancy firm
construction industry
Online Access:https://journals.vgtu.lt/index.php/JCEM/article/view/6869

Internet

https://journals.vgtu.lt/index.php/JCEM/article/view/6869

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