Cooperation or Coopetition Strategy: What is the Best Strategy Face to Competition’ Intensity and Strategic Capabilities?
<p>This study aims to decide on the question of the supremacy of coopetition’ strategies compared to pure cooperation’ strategies according to two explanatory factors both internally and externally. Through a sample of Tunisian industrial firms, the study confirms the simultaneous effect of co...
Main Author: | Asma Zgarni |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2019-09-01
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Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/8408 |
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