Cooperation or Coopetition Strategy: What is the Best Strategy Face to Competition’ Intensity and Strategic Capabilities?

<p>This study aims to decide on the question of the supremacy of coopetition’ strategies compared to pure cooperation’ strategies according to two explanatory factors both internally and externally. Through a sample of Tunisian industrial firms, the study confirms the simultaneous effect of co...

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Bibliographic Details
Main Author: Asma Zgarni
Format: Article
Language:English
Published: EconJournals 2019-09-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/8408