PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION
Differentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image. Nature parks...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
2017-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/283012 |