Impact of Turquality Model on Branding and International Marketing
A brand consists of name, symbol, concept, design, standard, quality or several of them which are used to distinguish a product from its competitors. Without a brand, all products have the same qualities in the eyes of the consumers. Business managers use brands to draw attention of the consumers an...
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| Format: | Article |
| Language: | English |
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UIKTEN
2016-05-01
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| Series: | TEM Journal |
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| Online Access: | http://www.temjournal.com/content/52/TemJournalMay2016_209_216.pdf |