Consumers' Willingness to Consume Insect-Based Protein Depends on Descriptive Social Norms
Eating of insects has been discussed as a more sustainable source of animal protein, but consumer research about uptake behavior of Western consumers is still scarce. Based on previous psychological research highlighting the role of social norms, the present research shows that even subtle cues abou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-09-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fsufs.2020.00144/full |