Consumers' Willingness to Consume Insect-Based Protein Depends on Descriptive Social Norms

by Sebastian Berger, Annika M. Wyss
Published 2020-09-01

When Utilitarian Claims Backfire: Advertising Content and the Uptake of Insects as Food

by Sebastian Berger, Christian Bärtsch, Christina Schmidt, Fabian Christandl, Annika M. Wyss
Published 2018-10-01