Applying the Uses and Gratifications Model to Examine Consequences of Social Media Addiction
The purpose of this research is to test the uses and gratifications model (U&G) with respect to addictive outcomes for young adult social media users. Two cross-sectional survey studies were completed with college students aged 18–25 years. Study 1 applied path analysis with regression to determ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-05-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051211019003 |