Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
How a museum communicates to its audience has changed significantly in the past decades. With the introduction of the Internet and the creation of social media sites such as Facebook, Twitter and Instagram, social media has become an integrated part of the everyday life of the majority of museum vis...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EXARC
2014-05-01
|
| Series: | EXARC Journal |
| Subjects: | |
| Online Access: | https://exarc.net/ark:/88735/10155 |