PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO
A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be tr...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma Indígena de México
2017-07-01
|
| Series: | Ra Ximhai |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1tAny5FOMAUb2px9Sj_A6unadOY88DqZ8/view |