A Film ProductionTourism "Club di prodotto" to enhance territory competitiveness and cultural identity. 'I Sassi di Matera', a strategic niche in a global market
The first section of our study pivots on the theory that a Club di Prodotto (CdP), by promoting a unique tourist package in terms of territory specifics, constitutes an excellent opportunity for creating tout court, tourist destinations (as opposed to mere resorts). In particular, the Film Productio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
eum edizioni università di macerata
2016-05-01
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| Series: | Il Capitale Culturale: Studies on the Value of Cultural Heritage |
| Online Access: | http://riviste.unimc.it/index.php/cap-cult/article/view/1410 |