Storytelling as a tool for internal communication: a proposed management model
This article studies the use of storytelling within companies and institutions as an effective tool for the management of internal communication, with which to create loyalty and generate engagement with employees. It starts with a theoretical revision about value of stories and analyzes the potenti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2020-01-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=1&o=6 |